Use this prompt with ChatGPT, Claude, or Gemini to get a comprehensive
brand analysis.
Act as a senior market researcher. Conduct a deep-dive analysis of
the brand [BRAND NAME]. Cover the following aspects:
1. Brand Positioning & Core Value Proposition.
2. Target Audience & Customer Personas.
3. Key Competitors (Direct & Indirect).
4. SWOT Analysis.
5. Recent Marketing Campaigns & Strategies.
6. Social Media Sentiment & Presence.
Provide the output in a structured report format with actionable insights.
Market Sizing & TAM Analysis Prompt (McKinsey Style)
Use this prompt to generate investor-ready market sizing reports
(TAM/SAM/SOM).
You are a McKinsey-level market analyst. I need a Total Addressable
Market (TAM) analysis for [YOUR INDUSTRY/PRODUCT].
Please provide:
- Top-down approach: Start from global market -> narrow to my segment
- Bottom-up approach: Calculate from unit economics x potential customers
- TAM, SAM, SOM breakdown with dollar figures
- Growth rate projections for the next 5 years (CAGR)
- Key assumptions behind each estimate
- Comparison to 3 analyst reports or market research firms
Format as an investor-ready market sizing slide with clear methodology.
Context: My product is [DESCRIBE PRODUCT], targeting [TARGET CUSTOMER] in [GEOGRAPHY].
Competitive Landscape Deep Dive Prompt
Use this to build a structured competitive intelligence report for
your clients.
You are a senior strategy consultant at Bain & Company. I
need a complete competitive landscape analysis for [YOUR INDUSTRY].
Please provide:
- Direct competitors: Top 10 players ranked by market share, revenue, and funding
- Indirect competitors: 5 adjacent companies that could enter this market
- For each competitor, analyze: pricing model, key features, target audience, strengths,
weaknesses, and recent strategic moves
- Market positioning map (price vs. value matrix)
- Competitive moats: What makes each player defensible
- White space analysis: Gaps no competitor is filling
- Threat assessment: Rate each competitor (low/medium/high threat)
Format as a structured competitive intelligence report with comparison tables.
My company: [DESCRIBE YOUR BUSINESS AND POSITIONING]
Customer Persona & Segmentation Prompt
Perfect for defining target audiences for ad campaigns and content
strategy.
You are a world-class consumer research expert. I need deep customer
personas for [YOUR PRODUCT/SERVICE].
Please build 4 detailed personas, each with:
- Demographics: Age, income, education, location, job title
- Psychographics: Values, beliefs, lifestyle, personality traits
- Pain points: Top 5 frustrations they experience daily
- Goals & aspirations: What does success look like for them
- Buying behavior: How they discover, evaluate, and purchase products
- Media consumption: Where they spend time online and offline
- Objections: Top 3 reasons they'd say no to my product
- Trigger events: What moment makes them actively search for a solution
- Willingness to pay: Price sensitivity analysis per segment
Also provide: Segment sizing (% of total market) and prioritization matrix.
My product: [DESCRIBE PRODUCT] in [INDUSTRY]
Go-To-Market (GTM) Strategy Prompt
A complete playbook for launching new products or campaigns.
You are a Chief Strategy Officer who has launched 20+ products across B2B
and B2C markets. I need a complete go-to-market plan for [YOUR PRODUCT].
Please provide:
- Launch phasing: Pre-launch (60 days), Launch (week 1), Post-launch (90 days)
- Channel strategy: Rank the top 7 acquisition channels by expected ROI
- Messaging framework: Core value proposition, 3 supporting messages, proof points
- Content strategy: What content to create for each stage of the funnel
- Partnership opportunities: 5 strategic partners that could accelerate growth
- Budget allocation: How to split a [BUDGET] marketing budget across channels
- KPI framework: 10 metrics to track with target benchmarks
- Risk mitigation: Top 5 launch risks and contingency plans
- Quick wins: 3 tactics that can generate traction within the first 14 days
Format as an actionable GTM playbook with timelines and owners.
My product: [DESCRIBE PRODUCT, MARKET, BUDGET, TIMELINE]